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risk management

Celebrity Endorsements Gone Wrong

hlsjrnldev · February 2, 2015 · Leave a Comment

According to the Hollywood Reporter, Lexington Insurance Co. (a unit of AIG) has developed a new type of insurance--one that will protect companies when their celebrity endorser makes headlines (in a negative way). Previously, brands would either cancel their contracts with the … [Read more...] about Celebrity Endorsements Gone Wrong

Filed Under: Highlight Tagged With: entertainment, risk management

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