Tag Archives: brands

“How” TM


Is it possible to trademark a common word such as “How?” That is the question in a recent case involving Greek yogurt manufacturer, Chobani, and author Dov Seidman. Seidman penned the book “How: Why How We Do Anything Means Everything,” which describes how companies can create more ethical cultures. Founded in 1992, Seidman’s company, LRN, […]

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