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NFL Commissioner Roger Goodell appropriately announced via a tweet on his personal Twitter account that ten Thursday night NFL games in the upcoming season will be live streamed on the macro-sized micro-blogging social network. According to the New York Times, while games will simultaneously be shown over the air on either NBC or CBS, Twitter will feature exclusive pre- and post-game highlights.

The $15 million deal is advantageous to both parties. Twitter has been slowing in growth and the NFL has been searching for novel ways to reach younger audiences who may never have a cable or satellite subscription. By having one of the most popular communication networks collaborate with the nation’s largest sports league, Twitter may be able to salvage its slumping fortunes and the NFL will be able to cater to both the chord-cutters and chord-nevers in this digital age.

 

Loren Shokes is an Entertainment and Sports Highlight Contributor for the Harvard Journal of Sports and Entertainment Law and a current second year student at Harvard Law School (Class of 2017).

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